Howard Wright

Designer and manufacturer of medical beds and stretchers.

From small beginnings to
an international designer, manufacturer and distributor of hospital beds and stretchers, Howard Wright was a business that didn't know how to explain what made them great.

Studio Alexander helped
the Howard Wright team understand its history, uncovering a modest, driven team that was passionate about human care. Their own concept of care was then integrated into all communications throughout the company. Helping Howard Wright embed their philosophy and commitment to being a design led business.

“We needed to change external perceptions
of our products and
our brand. Studio Alexander understood and embraced the findings from the BBD360 design analysis process and translated them very effectively into sound strategy
and design. They understood where we needed to be and were committed to helping us get there.”

Bruce Moller, CEO

The Howard Wright identity was a finalist in Large Scale Identity and the company profile was a finalist in the Corporate Commnunications category.